Under Armour Signs Multi-Year Deal with NBA

Under Armour, the ever-growing sports apparel provider, has now partnered with the National Basketball Association (NBA) to use officially licensed NBA apparel in the company’s various ad and promo campaigns. Prior to the new multi-year deal, Under Armour endorsers did have the right to wear UA shoes during basketball games as long as it didn’t have NBA trademarks and copyrights, such as team uniforms.

In a statement during an interview with Matt Mirchin, senior vice president of global sports marketing for UA, he says, “Partnering with the NBA allows us to showcase our innovative basketball footwear and roster of young, talented players through a platform that represents the pinnacle of the sport… We share a passion with the NBA to help young basketball players get better, and our joint court refurbishment program will create more access to functional basketball courts where the next generation can hone their skills.”

NBA Lockout Over?

With the owners and players coming to a tentative agreement over the weekend that allows for a shortened season, are the worries for cancelled season completely gone?

After the meeting over this past weekend, the players still need to reconstitute their union, throw out their anti-trust lawsuit against the NBA, and finalize the details of the new collective bargaining agreement with the majority of the players and the franchise owners accepting the terms of the deal. Training camps and free agent signings were scheduled to begin on December 9^th, but until all of the above items are met the lockout remains in place.